Formed in 1951, Lambretta Concessionaires used clever marketing and studious levels of after-sales care to convert the British public into lovers of the Lambretta. During the 1960s the company showed the way forward for the industry despite the booming popularity of the car. The considerable influence of the Aggs at Innocenti cruelly taken away from them at the beginning of the 1970s the Lambretta unexpectedly ceased production.Over a twenty year period, Lambretta Concessionaires undoubtedly changed the lives of the British public for the better. This is their story, as told by Stuart Owen, former scooter sprinter and owner of 100mph Lambretta Club.The publication contains over 100 previously unpublished photographs and official documents, many sourced from Stuart Lanning’s Lambretta Museum in Weston Super Mare.
- Paperback, A4 Format
- 180 pages
- 310 Colour and Black & White Illustrations
- ISBN - 978-0-9957814-0-5
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