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Lambretta Concessionaires – The Complete Story 1951 to 1971 | by Stuart Owen

(1 customer review)


The story of Lambretta in Great Britain is an interesting one. The UK was one of few places where Innocenti’s tube-framed Lambretta scooters briefly actually outsold the earlier pressed-steel Vespa. The men behind this success were father and son team Peter and James Agg. Undaunted by the Lambretta’s mixed reception when it arrived in 1949; they took a risk by buying several hundred machines while at the same time securing the concession into Britain.



Formed in 1951, Lambretta Concessionaires used clever marketing and studious levels of after-sales care to convert the British public into lovers of the Lambretta. During the 1960s the company showed the way forward for the industry despite the booming popularity of the car. The considerable influence of the Aggs at Innocenti cruelly taken away from them at the beginning of the 1970s the Lambretta unexpectedly ceased production.Over a twenty year period, Lambretta Concessionaires undoubtedly changed the lives of the British public for the better. This is their story, as told by Stuart Owen, former scooter sprinter and owner of 100mph Lambretta Club.The publication contains over 100 previously unpublished photographs and official documents, many sourced from Stuart Lanning’s Lambretta Museum in Weston Super Mare.

  • Paperback, A4 Format
  • 180 pages
  • 310 Colour and Black & White Illustrations
  • ISBN - 978-0-9957814-0-5

UK price £15.99 plus £3 postage

Europe £15.99 plus £12 postage

New postage costs from UK to USA/World mean it costs £26 to post out…

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Additional Info

Additional information

Weight499 g
Dimensions30 × 21 × 1 cm
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Reviews (1)

1 review for Lambretta Concessionaires – The Complete Story 1951 to 1971 | by Stuart Owen

  1. swisslam (verified owner)

    Book arrived this morning. Thank you.
    I cannot put it down! This must be the best new book for UK enthusiasts since Sticky’s manual. Really nice to see material that is completely new ( to me at least) and not just a rehash of other Lambretta books. As an additional bonus the overall presentation and the quality of the illustrations is a cut above the normal soft-back book. Worth the price for the cover pictures alone! Every UK Lambretta enthusiast should get one.

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